Simpsons Squishee Wins Top Award
Simpsons Squishee, a fun slush-based drink available exclusively from Cabana Soft Drinks in Newton le Willows, was this week awarded the top accolade by discerning judges – all under the age of 14 – in the Kids Snacks and Drinks category of the Catering Update Excellence in Food & Drink Awards 2005.
The branded drink, which takes its name from the successful sitcom The Simpsons, beat tough competition to become one of four finalists to face the ultimate challenge: a panel of thirsty, hungry children.
Cabana Soft drinks marketing manager Caroline Woodall, who accepted the award, was delighted with the final result. “Apparently, the children loved Simpsons Squishee so much, they shouted for more and wanted to take some home with them! We’ve designed the drink to appeal to young consumers looking for a treat in high traffic venues, such as theme parks, shopping malls and leisure centres, and it is exceptionally rewarding to achieve their unreserved endorsement.”
Simpsons Squishee comes in two delicious flavours: Orange Overload and Strawberry Splurge. Created for the Simpsons core fan base of seven to 14 year olds, the prime target market for slush drinks, the Simpsons Squishee drink contains real fruit juice, no artificial colouring, and is fortified with vitamins.
-ends-
Date: 30 November, 2005
