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About Nichols

Making life taste better since 1908

We’re Nichols Plc…

An international soft drinks business and home of the iconic Vimto brand. Our story dates back to 1908 in Manchester, when John Noel Nichols created a herbal tonic with a secret recipe, that would give its drinkers ‘Vim and Vigour’.

The popularity of this unique and delicious ‘Vim-tonic’ quickly grew, and today the Vimto brand is enjoyed by consumers in over 73 countries worldwide and is the cornerstone of our distinctive brand portfolio.

Our rich heritage inspires who we are today as we continue to be driven by a passion to make life taste better for our consumers around the world.

Our history

Our business strategy

We’re committed to achieving long-term sustainable growth, and creating value for all our stakeholders

Our strategy

Our business model

We operate a diversified business model with three distinct routes to market

Our routes to market

Our people and culture

The passion and commitment of our people has long been fundamental to our ongoing success. We’re proud of our open and inclusive culture – it’s what makes it special to work here.

How we do things