Making life taste better since 1908
We’re Nichols Plc…
An international soft drinks business and home of the iconic Vimto brand. Our story dates back to 1908 in Manchester, when John Noel Nichols created a herbal tonic with a secret recipe, that would give its drinkers ‘Vim and Vigour’.
The popularity of this unique and delicious ‘Vim-tonic’ quickly grew, and today the Vimto brand is enjoyed by consumers in over 73 countries worldwide and is the cornerstone of our distinctive brand portfolio.
Our rich heritage inspires who we are today as we continue to be driven by a passion to make life taste better for our consumers around the world.Our history
Our business strategy
We’re committed to achieving long-term sustainable growth, and creating value for all our stakeholdersOur strategy
Our business model
We operate a diversified business model with three distinct routes to marketOur routes to market
Our people and culture
The passion and commitment of our people has long been fundamental to our ongoing success. We’re proud of our open and inclusive culture – it’s what makes it special to work here.How we do things
Our highly experienced and motivated team have a shared commitment to grow our business by doing the right things in the right way, delivering our strategic goals while continuing to nurture and uphold our unique culture.Our team