Routes to market
We have a diversified business model with three distinct routes to market
How we do business
UK Packaged
We sell our range of owned and licensed brands through major grocery stores, cash and carries, convenience stores and corner shops
Out of Home
We deliver a full-service soft drinks offer to customers within the leisure, catering and hospitality sectors
International
We sell Vimto in a variety of formats across over 60 countries worldwide
Our portfolio spans cordials, still, carbonated, and frozen drinks. We sell our range of owned and licensed brands through major grocery stores, wholesalers and convenience stores, in addition to thousands of ‘out-of-home’ venues including cinemas, theme parks, pubs and restaurants, where we provide postmix dispense solutions.
The jewel in our crown is the iconic Vimto brand, which is loved by consumers in over 60 countries around the world. A household name in the UK, Vimto is also synonymous with Ramadan in the Middle East where it is the drink of choice on the iftar table.
Our out-of-home offering includes ICEE – the world’s No.1 frozen beverage brand – while we provide the widest brand offering of any postmix dispense company.
Whether packaged, frozen or dispense, we aim to grow our business organically by developing our portfolio of brands and distribution channels. We’re proud to work with trusted, long-term partners, both in the UK and overseas, as part of our largely outsourced production model.