UK Packaged
Our range of owned and licensed brands includes Vimto, VITHIT, Myprotein and Levi Roots, which are all available in a range of distribution outlets – from major grocery stores and wholesalers, to convenience stores and independent retailers.
We’re proud to say that Vimto’s performance continues to go from strength to strength. As the No.2 squash brand in the UK, Vimto has grown consecutively over the last 10 years and now has a total brand UK retail value of £130 million. The brand’s success is testament to the differentiated range of products, strong customer relationships, and disruptive innovation and advertising.
For many years, Levi Roots has brought his distinctive flavours to UK consumers, building a loyal following through the brand’s feel-good vibes.
Our range of Levi Roots drinks is designed to inject vibrant Caribbean flavour into the soft drinks fixture, by tapping into flavours popular with today’s consumers, and adding Levi’s own authentic Caribbean twist. The flavours include Caribbean Crush, Tropical Punch, Jamaican Sunset and Reggae Sunrise, and are available as carbonated drinks as well as energy drinks.
Our range of VITHIT vitamin drinks provides a refreshing, low-calorie alternative packed with 100% of the recommended daily allowance of eight essential vitamins, alongside carefully selected teas and botanicals. Available in a variety of popular flavours, VITHIT gives customers and consumers more choice within the growing functional drinks category.
As demand for healthier soft drinks continues to rise, VITHIT combines innovation, great taste and everyday wellbeing to help drive growth for our customers.
Myprotein Clear Whey Protein Water combines the benefits of protein with a light, refreshing drinking experience. Each 500ml bottle contains 15g of Clear Whey protein, providing a high and complete source of protein, including all nine essential amino acids.
Clear Whey is ultra-filtered to create a lighter, more thirst-quenching alternative to traditional protein drinks, without the heavier texture often associated with protein shakes. Sugar-free and low in calories, Myprotein Clear Whey Protein Water offers a convenient way for consumers to support their nutrition goals throughout the day.
Available in Vimto and Raspberry Lemon flavours, the range combines great taste with a meaningful protein boost in a convenient ready-to-drink format.
Vimto x Myprotein
The partnership builds on the success of the Vimto x Myprotein collaboration, which began in 2021 with the launch of Vimto Clear Whey Protein Powder. Now the UK’s number one Clear Whey protein product in retail, the collaboration has continued to grow, with the wider Vimto portfolio extended to include Creatine, Collagen, Pre-Workout and Gummies.
Our brands
