Our range of owned and licensed brands includes Vimto, Sunkist, Levi Roots and Feel Good, which are all available in a range of distribution outlets. From major grocery stores and wholesalers, to convenience stores and independent retailers.
We’re proud to say that Vimto’s performance continues to go from strength to strength. As the No.2 squash brand in the UK, Vimto has grown consecutively over the last 10 years and is the fastest growing soft drinks brand in the UK market* worth £97 million. Our success is testament to our distinctive and iconic brand, strong customer relationships, and disruptive innovation and advertising.
*Nielsen, Total Coverage MAT 26.12.20
Beyond Vimto, our ambitions for Sunkist and Levi Roots are high. In 2020, we introduced Sunkist squash to the market, and successfully launched a new tropical punch flavour on Levi Roots, demonstrating our passion for continuous innovation to meet consumer needs.
When it comes to our packaged range, the choice is endless. We sell a range of pack sizes and products, providing choice for our customers and consumers. We also offer a broad range of low or no added sugar options. And thanks to our innovative advertising and marketing campaigns, our consumers are constantly on the lookout for more.