UK Packaged
Our range of owned and licensed brands includes Vimto, VITHIT, Myprotein and Levi Roots, which are all available in a range of distribution outlets – from major grocery stores and wholesalers, to convenience stores and independent retailers.
We’re proud to say that Vimto’s performance continues to go from strength to strength. As the No.2 squash brand in the UK, Vimto has grown consecutively over the last 10 years and now has a total brand UK retail value of £130 million. The brand’s success is testament to the differentiated range of products, strong customer relationships, and disruptive innovation and advertising.
Levi Roots is a brand known for bringing flavour, energy and feel-good Caribbean spirit to the moments people enjoy together, from meals and BBQs to social occasions and everyday refreshment.
For 20 years, Levi has helped bring Caribbean flavour into the mainstream, building a brand people recognise, remember and connect with. Our Levi Roots drinks range brings that same personality to the soft drinks fixture, offering bold tropical flavours that feel colourful, refreshing and full of character.
With flavours including Caribbean Crush, Tropical Punch and Reggae Sunrise, available across carbonated soft drinks and energy drinks, Levi Roots gives consumers more reasons to choose something different, whether they are grabbing a drink on the go, pairing it with a meal or bringing a little more flavour to the moment.
Our range of VITHIT vitamin drinks provides a refreshing, low-calorie alternative packed with 100% of the recommended daily allowance of eight essential vitamins, alongside carefully selected teas and botanicals. Available in a variety of popular flavours, VITHIT gives customers and consumers more choice within the growing functional drinks category.
As demand for healthier soft drinks continues to rise, VITHIT combines innovation, great taste and everyday wellbeing to help drive growth for our customers.
Myprotein Clear Whey Protein Water combines the benefits of protein with a light, refreshing drinking experience. Each 500ml bottle contains 15g of Clear Whey protein, providing a high and complete source of protein, including all nine essential amino acids.
Clear Whey is ultra-filtered to create a lighter, more thirst-quenching alternative to traditional protein drinks, without the heavier texture often associated with protein shakes. Sugar-free and low in calories, Myprotein Clear Whey Protein Water offers a convenient way for consumers to support their nutrition goals throughout the day.
Available in Vimto and Raspberry Lemon flavours, the range combines great taste with a meaningful protein boost in a convenient ready-to-drink format.
Vimto x Myprotein
The partnership builds on the success of the Vimto x Myprotein collaboration, which began in 2021 with the launch of Vimto Clear Whey Protein Powder. Now the UK’s number one Clear Whey protein product in retail, the collaboration has continued to grow, with the wider Vimto portfolio extended to include Creatine, Collagen, Pre-Workout and Gummies.