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Our strategy

Together we will build our business, by doing the right things in the right way

We’re committed to delivering long-term sustainable growth, creating value and making life taste better for all our stakeholders. Underpinning our strategy is our talented team, our portfolio of desired brands, our unique long terms partnerships and our enabling technology. We are passionate about meeting the needs of our consumers and customers – it’s at the heart of everything we do.

Our goal is to continue to grow our business across our diversified model, by doing the right things, in the right way. Our ‘Vimto Home’ is our operating framework that drives our long term sustainable growth. We are committed to making life taste better for everyone – from our customers and consumers to our partners and our people.

 

We’ll continue to drive growth and invest in our core brands to enable their expansion across product categories and markets worldwide.

We’ll ensure our products are widely distributed, expanding our brand portfolio to enter new channels, markets and geographies, so our consumers can enjoy them wherever they are.

We’ll drive growth through innovation and targeted acquisition, using insight to understand long-term market trends, and developing products that anticipate our consumers evolving needs

We’ll create a happier future for our planet by doing the right things in the right way, with our partners and for our communities. Working closely with our partners to agree shared commitments on carbon consumption, sustainable packaging, health and wellbeing and giving back to the local communities we operate in.

Vimto House

More from the core

We’ll continue to drive growth and invest in our core brands to enable their expansion across product categories and markets worldwide.

Wherever, whenever

We’ll ensure our products are widely distributed, expanding our brand portfolio to enter new channels, markets and geographies, so our consumers can enjoy them wherever they are.

Thirst for new

We’ll drive growth through innovation and targeted acquisition, using insight to understand long-term market trends, and developing products that anticipate our consumers evolving needs

Happier future

We’ll create a happier future for our planet by doing the right things in the right way, with our partners and for our communities. Working closely with our partners to agree shared commitments on carbon consumption, sustainable packaging, health and wellbeing and giving back to the local communities we operate in.

Our business model

Our distinctive portfolio of brands, can be found in retailers and out of home venues in the UK and around the world.

Routes to market