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From the heritage of our brands to the values our employees demonstrate every day, social purpose has been at the heart of the how Nichols works across the world for more than a century. In fact, we have made it our business to help people young and old, from Manchester to the Middle East, to enjoy the healthy habit of regular hydration.

We are incredibly proud of the brands we have built and the thousands of consumers we serve every day. Our aim is to keep doing the right things, in the right way – for our customers, our shareholders, our people, our partners and ultimately the planet. This sense of responsibility to those around us is behind our purpose to make life taste better for everyone.

However, with the world facing up to unprecedented challenges, we know continuing to do the right things, in the right way requires a robust plan with all our stakeholders and the engagement and commitment of all of our people, to help deliver our vision for a Happier Future.

Over a hundred years of experience has taught us that it is through continuous evolution that we ensure the sustainability of our Company and with this in mind, we have organised our strategy for a Happier Future into three pillars. These are interconnected but provide us with tangible goals around which we can align our resources, employees and stakeholders.

Find out more about how we approach doing the right things, in the right way to create a happier future.


Looking after our Nichols family and giving back to our local communities


Developing products that allow consumers to make healthier choices, strengthening our approach to responsible sourcing, and continuing to find sustainable packaging solutions


Ensuring we are conducting our business in the most sustainable way to protect the world around us


Creating trust and transparency through our corporate governance and company policies

UKP 100% recyclable

Packaging in our UK packaged drinks range is 100% recyclable

Reduced sugar

99% of our owned brand ranges in the UK are now low* or no added sugar

*containing less than 5g total sugars per 100ml


Find out about some of the ways we’re helping to create a Happier Future