From the heritage of our brands to the values our employees demonstrate every day, social purpose has been at the heart of the how Nichols works across the world for more than a century. In fact, we have made it our business to help people young and old, from Manchester to the Middle East, to enjoy the healthy habit of regular hydration.

We are incredibly proud of the brands we have built and the thousands of consumers we serve every day. Our aim is to keep doing the right things, in the right way – for our customers, our shareholders, our people, our partners and ultimately the planet. This sense of responsibility to those around us is behind our purpose to make life taste better for everyone.

However, with the world facing up to unprecedented challenges, we know continuing to do the right things, in the right way requires a robust plan with all our stakeholders and the engagement and commitment of all of our people, to help deliver our vision for a Happier Future.

Over a hundred years of experience has taught us that it is through continuous evolution that we ensure the sustainability of our Company and with this in mind, we have organised our strategy for a Happier Future into three pillars. These are interconnected but provide us with tangible goals around which we can align our resources, employees and stakeholders.