We’re passionate about making products consumers love – it’s at the heart of what we do.
This means developing products that allow consumers to make healthier choices, strengthening our approach to responsible sourcing and continuing to challenge ourselves to find sustainable solutions for our packaging.
Focus areas:
Healthier Hydration
We know we have an important role to play in helping our consumers make healthier choices. Whether by reducing sugar content or adding nutrients, we continue to develop our portfolio through innovation and continuous renovation.
All our UK products remain exempt from the Soft Drinks Industry Levy, with 99% of our UK range Low or No Added Sugar (NAS).
All innovation for both UK Packaged and Out-of-Home is low or no added sugar. We continue to work closely with our international partners to explore sugar reduction, where appropriate.
Key Progress in 2025
We continue to innovate to offer consumers healthier choices. This includes ensuring that the sugar content of all of our UK packaged products remains below the level specified by the Soft Drinks Industry Levy Regulations 2018.
Sustainable Packaging
Unsustainable and unnecessary packaging is a pressing concern for our consumers, who don’t want to see the products they buy going on to impact the natural world. We are committed to working with our partners and the wider industry to promote sustainable options and encourage responsible consumer behaviour.
Key Progress in 2025
We have reduced the weight of aluminium cans by 15% compared to our 2022 baseline, supporting material efficiency and carbon reduction, saving 205 tonnes of aluminium. We also reduced the amount of plastic used in our packaging by 14% compared to our 2022 baseline, removing 545 tonnes of plastic from our supply chain.
Proud of every Pack
Reduce
Not using an ounce more packaging than we need to
Reuse
Exporing re-usable formats in all sectors
Recycle
Building a circular economy for packaging
Reimagine
Investigating potential new materials and formats
Responsibly Sourced
The unique flavour of our products begins with quality ingredients sourced from trusted and responsible partners. We continue to improve our procurement processes to ensure we source ingredients and materials from suppliers with high product quality, labour protections and strong environmental practices.
Key Progress in 2025
This year we made significant progress embedding our responsible sourcing practices with our supply partners.
Highlights
Sugar content
None of the products in our UK Packaged portfolio are HFSS, with the sugar content below the Soft Drinks Industry Levy (SDIL) threshold
Reducing our packaging
Our packaging light-weighting project removed 750 tonnes of plastic and aluminium in 2025 versus a 2022 baseline
Use of recycled packaging materials
All the PET bottles in our UK Packaged portfolio are made with 51% recycled plastic
84% of our Vimto UK brand licensing portfolio is palm oil free
The remaining palm oil used in our products certified by the Roundtable on Sustainable Palm Oil (RSPO)
Focus on reducing sugar and adding functionality
Within our UK and International portfolios, 65% of SKUs are ‘No Added Sugar’ or ‘Low Sugar’, and 37% have added nutrients
Stories
Find out about some of the ways we’re creating products we’re proud of