We’re passionate about making products consumers love – it’s at the heart of what we do.
This means developing products that allow consumers to make healthier choices, strengthening our approach to responsible sourcing and continuing to challenge ourselves to find sustainable solutions for our packaging.
Focus areas:
Healthier Hydration
We know that we have an important role to play in helping our consumers make healthier choices. Whether by reducing sugar content or adding nutrients, we continue to develop our portfolio through innovation and continuous renovation.
We’ve made sugar reduction our mission. Over the past ten years to the end of 2021, we cut 1,333 tonnes of added sugar from our UK packaged products, reducing the average sugar content from 8g/100ml in 2012 to 5g/100ml by 2021.
All our products in the UK remain exempt from the Soft Drinks Industry Levy, with 99% of our UK ranges now low or No Added Sugar (NAS).
All future innovation for both UK Packaged and OOH will be low or NAS. We continue to work closely with our international partners to explore sugar reduction, where appropriate.
Key Progress in 2024
We continued to innovate to offer consumers healthier choices. This includes ensuring that the sugar content of all of our UK packaged products remains below the level specified by the Soft Drinks Industry Levy Regulations 2018.
Sustainable Packaging
Unsustainable and unnecessary packaging is a pressing concern for our consumers, who don’t want to see the products they buy going on to impact the natural world. We are committed to working with our partners and the wider industry to promote sustainable options and encourage responsible consumer behaviour.
Working with our partners, we have already made significant strides across the four pillars of our packaging strategy.
Key Progress in 2024
This year we achieved our target: 51% rPET content of all PET bottles in our UK packaged portfolio. We achieved this despite continued challenges around the availability and cost of moving to rPET packaging and systemic challenges such as delays in the implementation of the UK Deposit Return Scheme (DRS) and Extended Producer Responsibility (EPR). This year we completed several other projects to reduce the amount of packaging and virgin materials we use in our final products and during their production.
Proud of every Pack
Reduce
Not using an ounce more packaging than we need to
Reuse
Exporing re-usable formats in all sectors
Recycle
Building a circular economy for packaging
Reimagine
Investigating potential new materials and formats
Responsibly Sourced
The unique flavour of our products begins with quality ingredients sourced from trusted and responsible partners. We continue to improve our procurement processes to ensure we source ingredients and materials from suppliers with high product quality, labour protections and strong environmental practices.
Key Progress in 2024
This year we made significant progress embedding our responsible sourcing practices into ‘business-as-usual’.
Highlights
HFSS compliant
Our UK Packaged portfolio is now 100% HFSS compliant
Continued to apply our Sustainable Packaging Policy
In collaboration with our partners and co-packers we achieved several improvements to our packaging with reduced weight of our 725ml bottles and 330ml cans
UK packaged portfolio achieves 51% rPET
This year we achieved 51% rPET content of all PET bottles in our UK packaged portfolio
Achieved 84% of our Vimto UK brand licensing portfolio being palm oil free
The remaining palm oil used in our products certified by the Roundtable on Sustainable Palm Oil (RSPO)
Continued Reduced Sugar Focus
Launched eight new products in the UK with no or low added sugar or fortified with vitamins across our Vimto, SLUSH PUPPiE and Levi Roots brand portfolio and launched two new zero-sugar products in the Middle East: Vimto Zero Sugar cordial and Vimto Zero Sugar carbonated soft drink
Stories
Find out about some of the ways we’re creating products we’re proud of