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Our people and culture

The real secret ingredient

We may be known for our portfolio of delicious tasting products, but it’s our team of talented people that make us who we are.

We’re passionate about developing our talent and living the values and culture we have nurtured over the past 113 years.

With the global pandemic impacting our business and our people during 2020, the health, safety and wellbeing of our people and their families was our first priority. To ensure we were getting this right, we listened to our people, regularly seeking their feedback – both informally and through employee surveys. This meant we could quickly respond to their needs, which was crucial given the unpredictable situation with Covid.

Highlights of how our people feel

96% feel supported by the business

97% feel we care about their safety, health and wellbeing

97% feel communication is open and honest

What makes us different

Our culture

In work, as with our products, we like to take a refreshingly different approach to things. At the heart of everything is a rich family heritage, an unrelenting ambition to keep innovating, and a true pride in who we are.

Of course, we’re a professional organisation. But you wouldn’t describe us as ‘corporate’. We’re fairly informal and like to find the fun in things.

Our values

We’re always driven by doing the right thing — by our employees, our partners, our customers and our suppliers. So, our people created these values as a reminder to ourselves, and a declaration to the world of what who we are and what we stand for.

Vimto is in our veins. We’re united as one team, always in it together. We welcome every one of our colleagues for who they are. Every opinion matters.

It’s true what they say: when you enjoy what you do, it shows. We’re all about using our passion to drive us in everything we do. It’s the fuel behind our innovations, the spring in our step and the energy that keeps us ticking.

We’re determined to go the extra mile and exceed the expectations of our colleagues and customers by delivering ‘wow’ moments (big and small) every day.

When you’ve been in the business as long as we have, we could get comfortable with the way things are. But in comfort, comes complacency. Which is why we’re dedicated to seeking new and better ways of doing things, pushing the boundaries when we need to, to play our part in improving the world and all who live in it.

We know how and when to be serious, but we always aim to find the fun. Positivity is infectious. We work hard, but play hard, and celebrate our successes.

Standing up for what you believe in isn’t always easy. But when you take a step back and look at things, you can act from the heart and make a real difference. We all take accountability, and do what is right, and not what is easiest.

Just some of our amazing people