“Everyone Matters” is core to our Happier Future strategy and fundamental to our values at Nichols; we want to make life taste better for everyone. Our approach is led by our strong community values, with a focus on putting our people first and giving back to those who need it most.

The primary consumers of our products are young people, and we want to support them with more than just refreshment. We are committed to improving the lives of those young people who need it most—offering a leg up by raising aspirations for their futures and providing opportunities to develop their skills and careers.

We pledge to improve the future for over 100 young people in our local communities, raising aspirations through skills development and career development opportunities.