Extending Healthier Hydration beyond the UK

In our International business, we continue to work closely with our partners to explore ways to accelerate uptake of lower sugar and no-added sugar products in countries outside of the UK.

This has resulted in our longstanding partner in the Middle East, Aujan Coca-Cola Beverages Company, successfully launching Vimto Zero cordial.

This sugar-free product now features on the Iftar table during Ramadan, along with Vimto original cordial.