Extending Healthier Hydration beyond the UK
Launching Vimto Zero Cordial in the Middle East
In our International business, we continue to work closely with our partners to explore ways to accelerate uptake of lower sugar and no-added sugar products in countries outside of the UK.
Last year our longstanding partner, Aujan Coca-Cola Beverages Company, launched Vimto Zero Cordial.
This sugar-free product was launched as a limited-edition cordial for the Ramadan season.
The launch was very successful, and the product exceeded all its set key performance indicators.
Due to the success of Vimto Zero Cordial in 2022, it will be made available again in 2023.
