The Business

Nichols plc is an international soft drinks business with sales in over 85 countries, selling products in both the still and carbonate categories. The diversification of our business is a major contributor to our consistent growth. Our brands benefit from four distinct routes to market ensuring that our products are available to consumers wherever they are.


Our aim is to grow our business organically by developing our portfolio of brands and distribution channels and through targeted acquisitions, pursuing a balanced mix of volume and value growth. We have a diverse approach to growing our business through our people, brands, product categories and international market presence.

Business Model

Our exciting and varied brand portfolio includes Vimto, which is sold in more than 85 countries, Levi Roots, Feel Good, Starslush, ICEE and Sunkist, which are all sold in the UK. Our brands span the still, carbonated, post-mix and frozen drinks categories and can be found in supermarkets, discount retailers, cash and carries, pubs, clubs, bars, restaurants, and leisure outlets.
The Company operates an outsourced production model with manufacturing undertaken by well established, trusted, long-term partners.

Routes to Market

Our brands reach our customers through four key routes to market

UK Retail

Established in the North West of England in 1908, our retail division now sells and markets some of the UK's best loved brands in a variety of outlets across the country. Our range of owned and licensed brands, including Vimto, Feel Good, Levi Roots and Sunkist can be found everywhere from major grocery stores and cash and carries through to convenience stores and corner shops. We sell a range of pack sizes and product formats, to provide choice and accessibility to our consumers, supported by innovative advertising and marketing campaigns to ensure continued consumer and customer demand.

Our full product range is exempt from the soft drinks industry levy which was introduced in 2018.


Vimto was first exported to India in the 1920s and is now sold in over 85 countries in a variety of formats. The brand is firmly established and has grown a considerable market share in the Middle East and Africa. Vimto remains true to its roots and mission, delivering a unique and unforgettable taste experience. We are opening up new markets all the time, and Vimto is now available in the USA, Europe and Australasia. Vimto is produced locally in more than 29 countries by our authorised licensees, and our aim is to work with those licensees to expand our business by investing in research, marketing, technical support and new product development.

Out of Home

Our Out of Home business delivers a comprehensive soft drinks solution for customers operating within the leisure, catering and hospitality sectors. We offer customers a wide range of soft drink solutions from bag in box, a wide portfolio of packaged products, including Vimto, Feel Good and Levi Roots, and a range of great frozen drinks under the Starslush, Froozie and Slurp brands. In addition, with our national distribution network and our full service capability for supply, installation and maintenance of post-mix equipment we provide complete and credible soft drinks offers which our customers can trust.

Brand Licensing

We work with some of the UK’s leading sweet manufacturers to ensure our licensed range delivers the truly unique Vimto taste to complement the seriously mixed up soft drinks range. The portfolio spans confectionery such as bon bons, lollipops and jelly beans through to jellies, ice lollies and even lip balm. Consumers now have a multitude of opportunities to experience the great Vimto flavour.


Registered Office

Laurel House
5 Woodlands Park
Ashton Road
WA12 0HH
Registration number 238303

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Call us on: 01925 222222

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PR Company

Hudson Sandler
29 Cloth Fair

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