Ed Shoebridge
Commercial Director
Dad to 4 Boys with a huge passion for people and pubs
I joined Nichols in July 2023 having spent more than 20 years working in the on trade for both pub companies and drinks suppliers. Through my career I’ve become increasingly passionate about creating an environment where people can come to work and be themselves, its how you get the best out of people and has the added benefit of creating a fun and happy place to work
Vision for Nichols Future
To create an environment where everyone feels that they can come to work, be themselves and maximise their potential which will enable us to deliver incredible results
What has been your experience working as part of Nichols?
People, people, people. From Day 1 I was made to feel incredibly welcome by everyone. Its fantastic to work with such a passionate team who are always looking for different ways to move the business forward
Nichols beverage of choice
Vimto Sparkling Raspberry, Orange and Passionfruit – perfectly chilled 330ml Can
Life before Nichols:
I started my career at Bass Brewers on their graduate scheme in the pub division and have since worked at ABI and most recently Red Bull as their On Trade Sales Director before joining Nichols
First-ever job:
My first ever job was working in a local snooker club, cleaning the tables, collecting glasses and bringing drinks up from the cellar. Perhaps that’s where my love for pub’s started!
