Rachel Armer
People Director
Making work taste better —because happy people create exceptional products!
With over 20 years in HR, spanning FMCG, Defence, and Paper Manufacturing, I’m passionate about building workplace cultures where people feel valued, supported, and empowered to reach their full potential. Whether it’s leadership development or fostering inclusivity, I believe people are at the heart of every great business.
Vision for Nichols Future
A workplace where people flourish, careers grow, and the culture remains as strong as ever. Nichols has a legacy built on great people, and I’m committed to ensuring we continue that tradition—creating an environment where every individual feels inspired, engaged, and proud to be part of the Nichols legacy.
What has been your experience working as part of Nichols?
Learning that Nichols isn’t just a workplace—it’s a thriving community. The culture here is truly special; the energy, collaboration, and shared commitment to doing the right things in the right way make it unique. It’s a place where people are encouraged to be their best selves.
Nichols beverage of choice
A can of fizzy Vimto.... with a side of Fish and Chips
What do you do in your downtime?
I love walking up mountains, swimming in lakes, eating good food, and travelling—exploring new places fuels my curiosity! I’m also a dedicated bookworm, always looking for the next great read to dive into.
Life before Nichols:
I have had over two decades in HR profession, working across FMCG, Defence, and Paper Manufacturing, shaping workplaces and supporting people in their careers. My journey has been about making a difference to peoples working lives—ensuring employees feel valued.
First-ever job:
Serving bacon buns and ice creams at a village cafe—where I mastered the art of a perfect sarnie, learned the magic of great service, and understood the importance of making every interaction count (plus, ice cream taste-tests weren’t a bad perk!).