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Sarah Caddy

Legal Director

Doing the right thing is my motto (whilst having some fun along the way!)

Having fun with family and friends is my favourite form of downtime. Yoga, and spending time in the great outdoors are guaranteed to help me reset. There are no weekend lie-ins in the Caddy household! My Saturday and Sunday mornings are usually filled with kids’ football – my two boys love playing for their local team, which I also help to run.

Vision for Nichols Future

I’m passionate about helping Nichols expand its portfolio, broaden its global reach, and evolve to meet the needs of future consumers. I’m excited to see how we can bring our “different” to the climate change challenge, and continue to have a positive impact on the communities around us.

What has been your experience working as part of Nichols?

I first joined Nichols as a consultant, and I was struck by the uniquely “different” Vimto culture. It was the key factor in my decision to join the business permanently. Whilst the secret to the Vimto flavour is the mysterious blend of fruit essences, herbs and spices; I firmly believe that the secret to Nichols’ success is our amazing culture, and the passion and drive of everyone in our Vimto family. On a daily basis, everyone strives to live and breathe the Vimto Values – it is incredible to be surrounded by this level of positivity & energy.

Nichols beverage of choice

Original cordial all the way.

Life before Nichols:

I began my career, as a commercial solicitor, at global law firm, Eversheds. During this time, I spent 18 months on secondment to the Asda legal team, and realised that my passion was to work “in-house”, in industry. My first in-house role was at Redcats UK, home to the La Redoute, Vertbaudet and Empire Stores brands. I later moved to communication and marketing services company, Communisis, as Head of Legal & Company Secretary, where I stayed for 13 years. I seem to gravitate towards businesses with a long and distinguished heritage – Empire Stores was founded in 1907, and Communisis’ origins were as the Waddington’s games company, which was founded in 1896. After Communisis I set up my own consultancy business, providing in-house legal services to smaller businesses. It was during this time that I had the opportunity to work with Nichols….. and the rest is history!

First-ever job:

My first paid job was, aged 16, at Saxone shoe shop (for those of you old enough to remember!). I used to earn £1.72 an hour, but somehow still have enough money to go out with my friends most weekend nights. We had daily competitions over who could sell the most “fancies” (shoe polish, shoe trees, insoles and shoe protector). It was then I realised I wasn’t destined for a career in sales! (And I still have no idea why these things were called “fancies”).