Asda Refill
In October 2019, Vimto Refill station was launched at the Asda Middleton store as part of an inaugural trial for their first sustainable store format.
Asda has partnered with a number of popular household brands including Vimto. We installed new equipment within the store which enables customers to bring their own containers to fill up with lots of Vimto.
Asda are using the new-look store to test and learn which elements appeal most to customers that can then be developed at scale in order to roll out to more locations in 2021. The new store has 15 huge refill stations offering customers a selection of more than 30 household staples sold in refillable format.
Vimto is already proving a hit with Asda shoppers with it being the most popular product on the Refill Zone so far.
Roger Burnley, CEO, Asda