Andrew Milne elected Vice President of the British Soft Drinks Association
Nichols, the international soft drinks company behind the much-loved Vimto brand, is pleased to announce that Andrew Milne, its Chief Executive Officer, has been elected Vice President of the British Soft Drinks Association (BSDA).
The appointment was confirmed at the BSDA’s Annual General Meeting on Thursday 11 June 2026. Andrew will serve a two-year term as Vice President.
The BSDA is the leading trade body representing UK soft drinks producers, including carbonated drinks, energy drinks, still and dilutable drinks, fruit juices and bottled waters. Its membership spans multinational brands, independent producers, franchisors, importers and suppliers across the sector.
Andrew’s appointment comes at an important time for the UK soft drinks industry, as the sector continues to engage with Government and stakeholders on major regulatory and cross-industry issues, including the planned introduction of the UK’s Deposit Return Scheme in October 2027, proposed changes to regulation based on the Nutrient Profiling Model, and updates to School Food Standards.
As a diversified soft drinks Group operating across the UK and international markets, Nichols works closely with the BSDA on issues that affect the wider sector, supporting constructive engagement with policymakers and helping ensure the industry continues to grow, innovate and deliver for consumers.
Andrew Milne, Chief Executive Officer of Nichols, said:
“I am delighted to have been elected Vice President of the BSDA, which is a real honour, and I look forward to working closely with members across the industry during what will be a pivotal period for the UK soft drinks sector.
The BSDA plays an important role in representing our industry and providing a collective voice on the regulatory, environmental and public health issues that matter to businesses, consumers and stakeholders. As a Group with a long heritage in soft drinks, Nichols is proud to contribute to that work and to support the continued growth and success of the sector.”
ENDS
For further information please contact:
About Nichols PLC
Established in 1908, Nichols operates within the resilient soft drinks category and owns or licenses several brands. Nichols is geographically and operationally diversified, operating across three routes to market of UK Packaged, International Packaged and Out of Home.
In the UK, Nichols operates across five soft drinks sub-categories: squash, flavoured carbonates, fruit drinks, energy and flavoured water. Nichols’ portfolio includes the iconic Vimto brand plus a growing portfolio of licensed brands including Levi Roots, ICEE, and Sunkist.
Under its asset-light model, Vimto is prominent in areas such as the Middle East and Africa and is enjoyed in over 60 countries worldwide.
For more information, visit the website: https://nicholsplc.co.uk