Home Our people and communities

Our People and Communities

Looking after our Vimto family and local communities

Our people are the foundations of our business and the wellbeing of every single one of our employees is paramount to us.

Never has this been more important than in 2020 when our priority has been to care for and protect our Vimto family – both our employees, and those in our local communities. Like many businesses, we had to quickly adapt and a lot of our employees moved to working from home, which was not a widely established way of working for our business. Very quickly we were up and running with new technologies and ways of working, and what sometimes felt like welcoming work friends and colleagues into our homes through our screens.

Many of our colleagues spent time on furlough during the year given the impact on the hospitality and leisure industry. We recognised the challenges this could bring to our colleagues around purpose and wellbeing. Staying connected with everyone at home was a priority. We organised training for many colleagues, regular wellbeing check-ins and virtual social activities. As the year progressed we needed our colleagues to quickly and regularly adapt in what became a complex and ever changing context in the hospitality and leisure industry. They responded with flexibility, grace and commitment.

Our employees’ passion and care for others in our communities shone through during 2020.

They quickly responded with a call to arms across the business to support the pressure on charities, recognising the fantastic and selfless key workers in communities they live in across the UK. A multi-disciplined team of colleagues collaborated to successfully ship over 120,000 soft drinks across the country. Recipients included Food banks, London & Regional Ambulance Services, the North West NHS Hospital Trust, Calderdale & Huddersfield hospitals and The Greater Manchester Mayor’s charity, with a particular focus on helping the homeless.

We also launched our #DayToMakeADifference volunteering scheme which supports employees with a day to give back in their local community. Fundamental to our ‘Giving Back’ purpose is to support young people, which we have been successfully doing through our partnerships with Warrington Youth Club, Waves for Change and Salford City. We are currently developing new plans to reflect our ambition to expand our Giving Back impact to create a better future for young people in our local communities in the UK.

Find out more about our people and culture


Find out about some of the ways we’re helping our people and communities