Vimto gets cosy with new limited-edition winter warmer

Press release date: 2nd September 2020

Vimto gets cosy with new limited-edition winter warmerWith the recipe specifically being developed to be enjoyed hot, Limited Edition Winter Warmer takes the much-loved, unique blend of Vimto No Added Sugar squash and infuses it with cinnamon, nutmeg, and clove to offer a deliciously festive flavour.

Just like all Vimto squash flavour extensions, Winter Warmer is perfect for families thanks to its real fruit content, no added sugar and added vitamin C.

Now the number two squash brand, Vimto is continuing to go from strength to strength, reaching a record high brand value of £93.6million3. Constantly recruiting new households, brand penetration has also reached 25.4%, with a whopping 7.1million buyers across the UK.

When the evenings get darker and there’s a chill in the air, we know that our consumers will reach for a steaming mug of Vimto to warm themselves up

Becky Unwin, Senior Brand Manager

Vimto Limited-Edition Winter Warmer will be available in stores nationwide until January.