Doing things in the right way means ensuring everyone is looked after, from our people to those in our local communities. Our approach is led by our strong values, with a focus on putting our people first and giving back to those who need it most.
Our primary consumers are young people, and we want to support them with more than just refreshment. Therefore, we are committed to improving the lives of young people who need it most.
Focus areas:
Putting our people first
Inclusion & Diversity:
We are committed to improving both inclusion and diversity, these two commitments are inseparable – we’ve learnt you can only unlock the potential of a diverse team by creating an environment where people can bring their whole selves to work.
What’s more, we know we are at our best when we bring our different life experiences, ways of thinking, and individuality to work and feel empowered to make those part of everything we do.
Employee Wellbeing:
Our commitment to a Happier Future is reflected in the way we look after every one of our employees. After all, day in, day out, our employees are the ones delivering our vision and living our values.
We’ve been around long enough to know you cannot create value without people feeling valued. This begins by prioritising our employees’ wellbeing.
Key Progress in 2025
This year we completed initiatives in each of our focus areas: inclusion and diversity, employee development and employee wellbeing, engagement and satisfaction. We received high engagement with our Inclusion Hub, posting resources on topics including women’s health and neurodiversity. We also hosted education and awareness workshops, including an inclusive language workshop, to grow a sense of belonging among employees.
Our commitment to a Happier Future is reflected in how we look after every one of our employees. After all, our people are the ones delivering our vision.
Giving back to our local communities
We believe that every young person matters, yet in today’s society, access to opportunities is not equal.
We are committed to improving the lives of those young people in our communities who need it most – offering a leg up by raising aspirations for their futures and providing opportunities to develop meaningful skills and careers.
Key Progress
Through our community partnerships and via our Camp Vimto programme, we make a tangible difference to young people’s lives in the UK and Africa, focussing our efforts in communities close to one of our company’s locations.
Highlights
Day to Make a Difference
Every employee spends a day volunteering for a charity that supports young people in our local communities
Our partners
We have partnerships in the UK with The Children’s Adventure Farm Trust, Warrington Youth Zone, Rachel’s Children’s Hospice, and the Basement Youth Club, and in Africa with La Pouponnière Orphanage and Waves for Change Surf Therapy
Employee Wellbeing Forum
Well-rounded offering of employee services and support, including training on financial wellbeing, mental health & the Employee Assistance Programme
Female Leaders Network
Bringing together female employees to explore ways to overcome common challenges and share opportunities
Camp Vimto
Every year we run a course for a group of young people from our local community that is designed to build their confidence and help them develop new life skills
Stories
Find out about some of the ways we’re helping to give back to our local communities