Home Happier Future 2021

Happier Future

Creating a happier future for our planet by doing the right things, in the right way

Our purpose is to ‘Make life taste better’ and this means growing our business in a way that manages our social and environmental impacts responsibly, and makes our people and our stakeholders proud.

Our Happier Future ‘Home’ outlines our ESG strategy with three key pillars detailing our areas of focus.

We’re working closely with our partners to align our ESG principles and work towards agreeing shared commitments on carbon consumption and sustainable packaging. And we’re focusing on the health and wellbeing of our people, our consumers, and how we tangibly give back to have a positive impact in the local communities in which we operate.

What’s important to us is that our Happier Future strategy comes to life throughout our business in every function, with every employee, every day.

Find out more about how we approach doing the right things, in the right way to create a happier future for all

Climate action

Focusing on sustainable packaging and reducing our carbon footprint

Healthier future

Innovating to enable consumers to make healthier choices

Our people and communities

Looking after our Vimto family and local communities


Creating trust and transparency through our corporate governance and company policies

115 tonnes of plastic saved

in 2020 by reducing the weight of our caps and bottles in our squash range.

100% recyclable

100% of our UK drinks packaging is recyclable.

Reduced sugar

99% of our owned brand ranges  in the UK are now low* or no added sugar

*containing less than 5g total sugars per 100ml



Find out about some of the ways we’re helping to create a Happier Future